Back when I was a kid there was all this media consolidation going on where just a few companies got a hold of all of the

different things that made stuff for kids, teenagers, etc. And they tried something

risky that I think casts a very long dark shadow. I think it made a mess of civilization but their plan was to earn

brand loyalty from young people to new brands by driving a wedge between young people in the previous generation and so

they would promote art that wasn't the kind of thing that really pushed anybody to

change or grow or think like art in previous generations and centuries had done.

Instead, it just constantly fed this two-part message, this two-part narrative,

one being your parents just totally don't understand, but we understand you.

And the other being, hey, sex is no big deal.

Also, it's the most important thing ever.

Also, it's no big deal, like whatever.

But it's the most important thing ever, and it's all we're going to ever

talk about ever and they just pounded this and pounded this and pounded this with

music and music videos and kids programming and after school program's just everything was on the message.

Well, during that same time, Christianity is trying to figure out was

to exist in the age of mass media.

And that didn't go super well.

The strategy that seemed to win out was,

ah, we can't deny the appeal of this post-Beatles era

mass media stuff for young people they love it but also

we can't go along with the messaging and some of the dirty stuff that's going

on with these obviously corrupt corporations trying to ruin family

...