We are back. What is up? Isn't fall the best time of the year? I feel so basic saying that,

but it's true. Great workout weather. You know, the temps just get a little colder. My northern

European roots kick in and suddenly the, I'm trying to think of how to say this word, the lethargy.

Is that it? You know, like lethargic. The lethargy of summer. I was trying to create of how to say this word, the lethargy. Is that it?

You know, like lethargic.

The lethargy of summer.

I was trying to create a cool phrase there is gone.

And I just want to start ripping off mile repeats and long tempos, seemingly out of nowhere.

It's nice.

Yeah, I've just been feeling it the last couple weeks.

How about you?

I realize that is a rhetorical question, but okay, random tangent over.

Let's get to the show.

Sorry, I'm just stoked right now.

In this episode, we talk with the founder of TrackSmith, Matt Taylor.

For those not familiar, Tracksmith is a running brand based out of Boston, Massachusetts that serves the quote unquote dedicated amateur runner,

a phrase that definitely caught my attention

and a persona that we talk a lot about in this episode.

I have been fascinated by Tracksmith for a while

because they are a great case study in brand building.

And they're just a cool outpost in the running community.

I don't know how to say it otherwise.

...