Matt began his career in the hospitality industry over 15 years ago, working for some of the world’s largest beer and spirits companies across North America.

Over the past decade, Matt has worked with 100’s of restaurants, bars, nightclubs, and hotel operations to help them gain clarity and force focus on what matters most in their business.

In this episode, Brad and Matt discuss the importance of the ever-evolving hospitality industry. Matt and Brad talk strategy on how to win and do it right.

00:00 Intro

01:34 Follow Matt

02:00 Check out https://www.mattrolfe.com or https://www.westshorehospitality.com

08:40 What are your business solutions

10:25 “Who in here can stand up and tell your team how you win right now?”

15:51 The staff has to give a sh*t

18:13 The education factor

26:30 Brad’s beginning stages in training

33:24 Matt’s story

40:08 For those starting a liquor company

42:55 Creating the story

44:20 Politics

45:30 How it started for Matt

47:25 “We are changing people’s lives”

49:29 The experience and concepts

55:00 The Strategy

57:00 Experience is KEY

01:02:41 The dessert order…

01:03:10 Three tips from Matt

01:04:40 Bomb 1: If they don’t like it they will leave and work for someone else

01:05:15 “People need to be led.”

01:06:39 Get Matt’s book: You Can’t Do It Alone