On this episode of the playbook, I have the extraordinary CEO of porch, Matt Erlichman,

and we're going to talk about how it's a evolution, not a revolution when you create a startup.

He's not only done it once, twice, but three times and been the entrepreneur of the year.

You have to check him out on the playbook.

This is Entrepreneurs the Playbook. For each week, I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional playbook to success,

and what made them champions on the field and in the boardroom.

I'm your host, David Meltzer.

I am so excited. I have Matt Erlichman, CEO and co-founder of porch,

way to get a handle on what porch has done in what they're doing. I love the way the

companies evolve. Matt, welcome to the playbook. Thank you for having me.

Well, you know, starting you are a true entrepreneur. It appears as if you're an overnight

success, but as I do do diligence, you put your time in and you've learned your lessons.

You know, throughout the funding process, the building, the evolution of porch,

what was the one lesson that you had no idea about? You know, this is the new year,

and I always say we don't know what we don't know. What was the one lesson that you looking

back here now in 2021 going, gosh, I wish somebody would have told me or I wish I would have known

blank. What would that lesson be? And you're right, and you're coming up. It looks like overnight

successes, sometimes these things, but in reality, it's a grind. I think there's a couple of things

that I would note. I wish I had known. One is just that reminder to that very point that building

a company is hard, you know, and it really is, you know, porch is really a story about perseverance,

as is so many companies. You know, when you really see what's taken to be able to build something

...