Matei Psatta - Co-Founder & CMO of Blindspot Speaks on Fractional Advertising on Digital Billboards

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 2 September 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today I sat down with Matei Psatta, the co-founder and CMO of Blindspot. Blindspot is a self-service platform that enables fractional advertising on digital billboards worldwide. It allows advertisers to buy billboard space for a few hours or specific time slots, providing flexibility and cost-effectiveness. The platform has been successful in attracting mid-sized companies that want to test new channels and smaller budgets. Blindspot's biggest breakthrough has been in offering transparent pricing and real-time data, allowing advertisers to track the performance of their campaigns.

Learn more: https://seeblindspot.com/

Connect with Matei: https://www.linkedin.com/in/mateipsatta/

00:00 Introduction to Blindspot

06:42 Building the Tech Integration

11:48 Matei Pisata's Entrepreneurial Journey

16:21 Early Adopters and Feedback

22:06 Billboards as Content for Social Media

26:21 Marketing Strategies and Referral Program

48:17 Automating the Process

51:46 Creative Possibilities

Transcript

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0:00.0	All right, welcome back to the Casey Adams show. Today we are joined by Matay Passata, the co-founder
0:07.7	of Blindspot. Thank you so much for coming to the show today, brother. Thanks for having me.
0:12.9	Of course, man. So as we were talking about right before we got started here, I came across your
0:19.2	company Blindspot probably like a week ago when I reached
0:21.9	out and overall like from my what I know you know you guys activate billboards across the world at
0:29.3	different activations. I don't want to butcher it. So please give us a quick high level of what
0:33.6	blind spot is before we dive in there. Sure. So the elevator pitch is that Blind Spot is before we dive in there? Sure.
0:38.1	So the elevator pitch is that Blind Spot is a platform that is self-service platform
0:45.0	that enables fractional advertising on almost any digital billboard in the world.
0:50.4	What that means is that historically, if you wanted to advertise on a billboard,
0:54.0	you had to go through an agency or figure out, find the contact of, you know, someone from the landlord side. They would usually lock you in long-term contracts. So you can't really say, oh, you know what? I have 500 bucks. I only want to buy a few hours for today. Now you can do that type of stuff. It's great for advertisers that want to test
1:12.1	out this channel without having to spend tens of thousands or hundreds of thousands of dollars.
1:17.2	And it's great for larger brands that get flexibility as well and don't have to book everything
1:21.7	24-7 and can just say, you know what? I want this specific neighborhood between 7 a.m. and 11 a.m AM and I want this specific, I know, I want the subway from 6 p.m. to 8 p.m. because I know that's when the rush hour heads and I want to get more bang for my buck.
1:37.3	So it's basically we frame it as the most flexible way of running a campaign on a billboard.
1:44.6	It's interesting because we've done a lot of crazy stuff to kind of prove what's able to,
1:49.6	what you're able to do with this.
1:51.5	I think our biggest kind of achievement was running a campaign for ourselves that became
1:58.0	the most upvoted Reddit post ever.
2:04.6	And that was kind of us proving that, look, this is how you use the platform. Yeah.
2:05.6	And we gave it to people.
2:06.6	Yeah.
	...

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