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99% Invisible

Masters of the Uni-verse

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 22 April 2014

⏱️ 16 minutes

🧾️ Download transcript

Summary

Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or degrades, we remain loyal.

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible.

0:02.0

I'm Roman Mars.

0:04.0

When it comes to sports, the uniforms matter a lot.

0:10.0

Jerry Seinfeld famously said.

0:15.0

Although team loyalty is a kind of hard thing to justify in the end.

0:19.0

I love the giants, but when you think about it, who are the giants?

0:22.0

You know what I mean? you know what I mean you know what I mean it's

0:25.5

it's different guys every year it's different guys right teams will move from

0:30.6

city to city the players come and go they they get traded, they retire, they leave

0:34.3

via free agency, but you keep rooting for those colors and that logo and that uniform.

0:40.3

You're rooting for clothes when you get right down to it.

0:43.0

It's the same outfits.

0:45.0

It's the same, I'm rooting for an outfit.

0:46.0

That's what it's come down to.

0:48.0

I want my team's clothes to be the clothes from being in the city.

0:51.0

That's not so bad either.

0:53.0

There's nothing really wrong with that.

0:55.0

Laundry, we're rooting for swimming about laundry here.

0:58.0

And the measure of this, according to Paul Lucas, the creator of Uniwatch,

1:02.0

a website devoted to the obsessive study of athletics,

1:04.9

aesthetics, is this.

1:06.9

I'm a passionate New York Mets fan and I really, really hate the New York Yankees.

...

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