Mastering Your Speaking Pipeline: Live Coaching with Erick Rheam

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 23 September 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“The whole purpose of the Speaker Lab is we’re here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories into something that they can take out and get booked and paid to speak.”

Building a thriving speaking business comes down to strategy, momentum, and the discipline to keep moving forward. In this episode of The Speaker Lab, Erick Rheam coaches Marcy Grossman and Michael Foreman through the real-life challenges all speakers face, whether it’s juggling multiple roles or breaking out of a booking rut.

For Marcy, who blends speaking, consulting, mentoring, and more, the key is clarity. Erick assures her that it’s fine to wear many hats, as long as she stays focused on filling her pipeline and marketing her core message. No matter how diverse your brand, consistency in outreach is critical. Meanwhile, Michael is reminded that the secret to more gigs is leveraging past relationships.

The bottom line in this episode is simple but powerful: keep prospecting, nurture your network, and never miss the chance to turn one gig into two. Even subtle tweaks in your approach can mean big results for your speaking business!

You’ll learn:

The philosophy of booking multiple gigs
The purpose of Speaker Lab’s coaching sessions
Balancing and marketing a multidimensional brand as a speaker
Structuring a website for speakers with multiple services
Strategies for reigniting a stalled speaking pipeline
And much, much more!

“Once you have clarity over this is where I want my business to go and this is the role speaking is going to play, then what you need to do is think about how many times you want to be on stage…you want to get the reps on the stage because the stage is what gives you the momentum. That fuels other things.”

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.4	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. For everyone listen to this you should always book two gigs out of every gig
1:01.3	if not you're not doing it right or there's something wrong with your speaking okay and
1:06.9	sometimes as speakers we've got to own that that maybe we did we're not doing something on stage that's not motivating people want to work with us.
1:13.8	Because sometimes we always want to look at, well, the system's not right or whatever.
1:17.0	Well, maybe you just didn't deliver well on stage, and that could be hard.
1:19.7	Listen, I've been there.
1:20.5	I've been there where I was a dud.
1:22.1	And it sucks to think that that maybe I just didn't deliver.
1:24.9	But the market's giving you feedback.
1:36.5	Yeah. that maybe I just didn't deliver, but the market's giving you feedback. All right, hello, everyone, and welcome to the speaker lab.
1:38.9	We're looking forward to talking to you today.
1:40.5	My name is Eric Ream.
1:41.7	I'm a professional speaker and author, but I'm also a facilitator here at the speaker lab. And I'm excited. I really enjoy these sessions because this is where we're going to roll up our sleeves and talk shop. You know, the whole purpose of the speaker lab is we're here to help speakers, to give them confidence, to get them out there and to translate their experiences, their stories,
2:04.6	and it's something that they can take out and get booked and paid to speak. This is awesome.
	...

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