Welcome to the Win Make Give podcast.

This is Ben Kenney, joined today with Bob and Chad, and we are here for part three of the influence and persuasion series.

Today, we're going to be diving in to the concept of scarcity.

Some of you may have read the book by Robert Childini or Dr. Robert Childini called

Influence.

And we're spending a little bit of time talking about his book and this series and how

persuasion and influence can be used in your life, in your business, whether it's sales,

recruiting, marketing, or how it's being used against you currently.

That's a good point you're making there, Ben, because remember, folks, if you're not

persuading and influencing someone, they're probably persuading and influencing you, aren't they?

We're always being sold. Either we're selling or they're selling us, right?

Interesting. Yeah.

So what is scarcity?

The rule of scarcity is that which is rare or becoming less available is always more appealing.

Like my hair.

Definitely like Chad's hair. He looks like, he looks like the Mr. Clean man.

Yeah, that which is gone becomes more appealing. All right. You literally can't get it.

That's why I like dinosaur fossils. Yeah. Right. Limited.

Well, that's definitely limited. Yeah. So scarcity. We want basically what we can't have or we want what others can't have. Can you guys

think of a time in your lives when you were personally influenced by scarcity to make a decision,

to buy something, to do something? Anybody have a good story? Well, this is not

any given time. This is like once a month for me. We've talked about my shoe problems.

...