And so, dude, thank you so much for being here.

I know, I don't know if you know this, bro,

but I've been trying to make this moment happen for three and a half years.

And I call it pleasantly persistent, but I just keep asking, man.

So thank you for making it happen.

No, thank you for pleasantly being persistent.

Yeah, man.

Yeah, thank you.

I did it for you, bro. It's for you. Yes, sir. So, here's the deal. Is your chair shaking right now, bro? Or is that me? I think it's the walking. Oh, okay, got it. I was like, dude, is something wrong with me? Fuck. All right. So in the past 40 months, Alex, you talked about you built a 7.8 million fan

audience across all these platforms, 2 billion impressions, 35,000 pieces of content.

You spent $4 million across that time period. And I was thinking that the thing we could do to bring

the most impact today is everybody here wants

to build a powerful personal brand.

They want to grow their business.

And can you first, before we get into all the tactics, we have so many things to share

with you guys today, but can you first define personal brand and why you think it's so important

for everyone?

So I think personal brand is just the things that you choose to associate with.

And so you have ideals, some sort of business that you want to associate with, people that you

want to associate with.

And it's just curating the things that just as much what you want to be seen and thought

of with as much as what you don't.

...