Mastering Influencer Marketing: Tips and Tactics

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 27 January 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics. [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing. [00:46] Reasons why you should avoid using influencers who have a very broad follower base. [01:09] What an influencer should be posting about your product or service? [01:52] The benefits of rotating through a wide range of different influencers. [02:16] A story that highlights the importance of timing. [02:56] Valuable tools for measuring engagement. [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing? [03:20] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Use Sparktoro and MightyScale to measure engagement. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about or talking about mastering influencer marketing tips and tactics.
0:25.0	Yeah, so with influencer marketing there's a few things that you need to keep in mind.
0:30.4	I'll go and then Eric feel free and add whatever you want to add but I know you've done
0:33.8	influencer marketing as well. The first thing that I've really seen is if you focus on
0:38.7	influencers with follower account versus engagement you're going to be screwed because if they're not engaging, that means they're probably never going to buy from you.
0:46.0	The second thing is if they're following isn't 100% related to your products and services,
0:50.0	you're going to be screwed, so don't go after the Kardashian. That's always the example I love giving because their
0:55.2	follower base is too broad and it's going to cost too much money.
0:58.9	You also want to go after micro influencers on that same note, So the more specific the influencer are,
1:04.6	the more well known they are within a space,
1:06.2	the better off you are.
1:07.6	Then you also want to make sure that when they
1:10.4	post about your product or service,
1:12.2	they just don't do a promo. They showcase using it, the results, why they like it, they really go in depth. And then when they tell you to go to the website or whatever landing page that they're sending them to,
1:24.4	you want them make sure that they're also on your landing page, so it's congruent, so that way they just didn't
1:30.0	feel like they're pushing, you know, their followers don't want to feel like they're just being
1:33.8	pawned off to some other company and just being sold all the time. But when the messings can grow it, it just does way
1:39.7	better. So you want to make sure the follower or the influencer not the
1:43.4	the influencer is also on the landing page on your website where they're driving the
	...

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