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Your Brand Amplified®

Mastering Content Strategy with Emily Aborn: The Balance of Soil, Water, Sunshine, and Wind

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 10 February 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

Creating content that resonates with your audience and aligns with your business goals is essential for achieving growth. Emily Aborn, an experienced copywriter and podcaster, offers a wealth of insights on how businesses can refine their content marketing strategies and connect more authentically with their audiences. Her expertise in branding and content creation, combined with her journey from health education to entrepreneurship, provides a unique perspective on creating content that truly engages.

Transcript

Click on a timestamp to play from that location

0:00.0

I'm not talking about like wasting your time on multiple networking platforms and all these

0:06.1

coffee chats and stuff, but never underestimate the power of a coffee chat in a connection.

0:11.7

You know, so I would say meeting people, even if you think like, oh, they're not going to be

0:16.4

able to help my business, right?

0:17.7

They don't know the kind of clients I'm working with or they're not going to make a good referral partner for me. Like, just have a conversation with them and step out a

0:25.5

little bit and meet some new faces. Step into the world of success with your brand amplified,

0:32.7

the ultimate podcast designed to unravel the intricacies of thriving businesses.

0:41.7

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,

0:47.2

strategies, and secrets that have propelled entrepreneurs and business leaders to success.

1:00.3

My next guest, Emily Aborn, has a podcast as well as being an amazing copywriter, brand strategist, and speaker.

1:03.3

And Emily, I was just listening to some episodes of your podcast.

1:06.7

I did leave you a review and a rating on Apple.

1:10.9

But I really love the way that you put your podcast together.

1:12.9

You're so natural.

1:15.3

You give really great actionable advice.

1:19.6

And I'm really excited for you to bring that to my audience on your RAND Amplified.

1:20.3

So thank you.

1:21.4

Oh my gosh.

1:22.3

Thank you so much.

1:24.5

I will give you a shout out on the podcast.

1:26.5

So thanks for having me. I'm really excited to have this conversation and

1:29.6

get people taking some action. Yeah, definitely. So content is king. And people sometimes have a

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