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Build with Leila Hormozi

Mastering Content Creation as a CEO (on Think Media Podcast) | Ep 137

Build with Leila Hormozi

Leila Hormozi

Education, Entrepreneurship, Management, How To, Business

5867 Ratings

🗓️ 1 May 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

“Make the content that you want to consume.” Today, join Leila (@LeilaHormozi) as she guests on the Think Media Podcast (with Sean Cannell) to emphasize the crucial role of consistent content creation and personal branding in business growth. The discussion explores overcoming fears, balancing CEO responsibilities, and integrating content creation into business strategies for enhanced leadership effectiveness and success.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Follow Think Media Podcast on:

Spotify | Apple

➤ Check out episode on YouTube!

Follow Sean Cannell on:

Instagram, X / Twitter / Facebook / LinkedIn

Timestamps:

(0:46) - The power of consistency in content creation

(2:03) - Navigating business challenges while creating content

(4:13) - Developing mental toughness and resilience

(6:34) - The why behind investing in content creation

(9:16) - Content strategy for business growth

(14:13) - Addressing the challenges of busy business owners

(15:58) - Overcoming fear and self-doubt in leadership

Follow Leila Hormozi’s Socials:

LinkedIn | Instagram | YouTube | TwitterAcquisition 

Transcript

Click on a timestamp to play from that location

0:00.0

You are truly supposed to be the most brave person this entire company.

0:03.6

You set the bar.

0:04.9

So if you're not even willing to get in front of a camera, can you ask your employees to do anything?

0:08.7

Something that's always propelled me is just, I will never put them in a situation more uncomfortable than one I've ever been in.

0:14.0

You can I expect other people in your team to grow by putting them in lesser conditions than you were in.

0:27.1

How do you create an unshakable business?

0:30.1

I cross $100 million in net worth by the age of 28.

0:33.2

Now I'm growing acquisition.com into a billion dollar portfolio.

0:36.7

In this podcast, I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

0:39.4

Buckle up and let's build.

0:45.8

What is the number one lesson you've learned over the last year about creating successful content?

0:52.0

You know, it's funny.

0:52.6

I look back at, like, I think a lot of the

0:54.7

times, especially with content, I find myself wanting to change a lot because just like, it's,

0:59.8

it's funny. It's like almost I forget the same principles of business and other areas of life.

1:04.0

Sometimes I don't apply them to content because it's probably the newer thing for me. But if I look

1:09.3

back, it's really consistency of just showing up and

1:12.2

sticking with the plan because I don't think that I realized the amount of skills that I was

1:18.7

going to pick up if I just stuck with it. Like my ability to articulate things, my ability to understand

1:24.2

when somebody's asking me a question, what they actually want to get out of me, my ability to build rapport with an interviewer, my ability to know what kind of content is going

1:33.7

to do well on Twitter versus LinkedIn versus YouTube. Not saying I've mastered those things,

1:38.5

but I think that just doing it and sticking with the plan that I had of committing to doing

...

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