Mastering Consistency: A Key Tool for Influence and Persuasion
Win Make Give with Ben Kinney
Ben Kinney Training
4.9 • 1.5K Ratings
🗓️ 4 April 2025
⏱️ 19 minutes
🧾️ Download transcript
Summary
Welcome to the Win Make Give podcast with Ben Kinney, Chad Hyams, and Bob Stewart. This episode explores the concept of consistency and how it impacts influence and persuasion across various domains—marketing, sales, and personal commitments. Discover tactics like starting small, leveraging past commitments, and making public declarations to influence decisions. With insights from Robert Cialdini's work and real-world examples, the hosts illustrate the power of consistency in shaping behaviors and commitments. Unlock strategies to persuade and influence in both personal and professional spheres effectively.
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Connect with the hosts:
• Ben Kinney: https://www.BenKinney.com/
• Bob Stewart: https://www.linkedin.com/in/activebob
• Chad Hyams: https://ChadHyams.com/
• Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/
More ways to connect:
• Join our Facebook group at www.facebook.com/groups/winmakegive
• Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up
• Explore the Win Make Give Podcast Network: https://WinMakeGive.com/
Part of the Win Make Give Podcast Network
Transcript
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| 0:00.0 | Welcome to the Win Make Give podcast. |
| 0:09.7 | This is Ben Kinney joined with Chad Heim's and Bob Stewart today, and we are diving into consistency. |
| 0:18.6 | Why? |
| 0:19.8 | Because we consistently bring the same message again and again and again. |
| 0:23.4 | Because people want to be consistent in their messaging, consistent to their values, right, their beliefs. |
| 0:35.5 | Consistency is a tool used by marketers, salespeople, recruiters, businesses, spouses. |
| 0:46.3 | You know, the whole gamut. It's being used on us and we're using it against them. There are three types of commitments. |
| 0:55.7 | Number one, the voluntary commitment. |
| 1:01.8 | Number two, the active commitment. |
| 1:06.6 | And number three, public commitments. Ben, let's dive into those a little bit. Explain them a little bit more |
| 1:14.4 | to everybody listening. A voluntary commitment would be when you ask somebody like Bob a question, |
| 1:21.6 | just out of curiosity, Bob. How do you feel about the environment? Is it important to you and your family? |
| 1:28.3 | Right? |
| 1:29.3 | You're asking a question and he volunteers and says, yes. |
| 1:33.3 | Active, think about it based on their actions. |
| 1:37.3 | Bob is recycling. |
| 1:39.3 | He's actively, right, publicly in some way, make it a commitment to improve in the environment. |
| 1:47.2 | Okay. |
| 1:47.4 | The last one, public. |
| 1:48.9 | Bob stands out on the top of his recycling bins and he says, save water, recycle, save the |
| 1:56.5 | world, right? |
| 1:57.6 | He's making a public statement for him to stand by okay now consistency is a tool |
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