Mastering Authentic Social Media Engagement with Loopie Media - RVE #370
The RV Entrepreneur
RV LIFE
4.8 • 544 Ratings
🗓️ 28 November 2024
⏱️ 44 minutes
🧾️ Download transcript
Summary
Jim welcomes Lupe from Loopie Media to share invaluable insights into effectively managing your social media strategy. Lupe discusses the importance of understanding the voice and messaging of clients to genuinely represent the brand. He also addresses the necessity of adapting strategies to keep up with changing algorithms. Tune in to discover tips for enhancing your brand presence without compromising authenticity.
Discover what type of engagement that matters most, how different that may be depending on the brand or product, AND what statistics and insights to review when evaluating your engagement. This episode is a must-listen for anyone looking to improve their social media presence while staying true to their brand's voice. Finally, hear about Lupe's passion for working as a traveling bartender and decompressant at music festivals.
RESOURCES MENTIONED
Bert & Lupe on the Road
https://www.facebook.com/austexguys
Hootsiute
Meta Business Suite
Traveling Bartender Groups
https://www.facebook.com/search/top?q=traveling%20bartender%20group
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THE RV ENTREPRENEUR
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Transcript
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| 0:00.0 | You have to set up a schedule of how you want to post. |
| 0:04.0 | That's the number one thing I tell clients. |
| 0:05.9 | I call it the 12 points. |
| 0:07.1 | But as long as you can keep your consistency in line, it helps you with the algorithm and keeps your views as high as they can. |
| 0:18.8 | Welcome to the RV Entrepreneur Podcast. The weekly show for nomads, work campers, RVers, and entrepreneurs looking to earn a living or build a business while enjoying the RV lifestyle. |
| 0:30.5 | This week's host is Jim Nelson. Let's settle in and enjoy the RV Entrepreneur podcast podcast brought to you by RV Life. |
| 0:42.3 | Social media. |
| 0:43.5 | Love it or hate it? |
| 0:45.0 | Personally, I've got a love-hate relationship with social media. |
| 0:48.1 | It's one of those necessary evils we all must engage with if we want to grow our following and, well, increase our engagement. |
| 0:54.5 | I'm Jim at RV Life and my guest is here to help if you're anything like me. |
| 0:58.9 | Lupe Avarez created loopy media to help others make the most of their social media presence. |
| 1:04.2 | That's interesting, considering he doesn't really have a huge online presence himself. |
| 1:08.2 | And we discuss why that is. |
| 1:10.1 | Spoiler alert, when you're doing work for other |
| 1:12.0 | people, you tend to be more meticulous creating the absolute best content you can. That's for sure. |
| 1:17.7 | But it's not just about getting paid. Lupe only works with people and companies he feels a true |
| 1:22.6 | connection with. That matters when you're the voice for that brand. So we talk about being genuine and how that |
| 1:29.4 | connection with clients really matters most. We also talk about where to begin when it comes to |
| 1:34.2 | social media. For Lupe, it always starts with an account evaluation. So I probed in for details about |
| 1:40.1 | what that entails. We get into the type of engagement that matters most, how different |
| 1:45.2 | that may be depending on the brand or product, and what statistics and insights to review when |
... |
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