If you can learn to hold people's attention and convert that attention, that tells you if you got a profitable product.

Where do I want to pick this group of people up from in terms of information?

Where do I want to drop them off and what do I promise?

The Q is introduce a question that overcomes an objection.

So make a promise and walking through the process.

It'll sound something like this.

It has to work or it has to work. What we really should be thinking about is it's an attention conversion.

The largest commodity is not money right now.

It's attention because it's so many podcasts, it's so much data, it's so much content, it's so many things we can go, so many

rooms we can get into. If you can learn to hold people's attention and convert that attention,

that tells you if you got a profitable product. So if you know that you can't hold people attention beyond five minutes,

you definitely shouldn't be thinking about selling hot ticket.

Right.

You master holding attention, convert that attention,

then you master selling.

Yeah. Yeah, let me talk about that. Before you even could get that far,

I feel like you got a master messaging. Yeah, yeah, yeah, you're extremely good at master and messaging,

understanding how to say something in a way to get someone

to either buy or to at least be interested.

How do you come up?

What is your framework?

And I know you broke it down, remember we were at Mexico

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