Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

This morning I'm going to answer a question from a member of our community for our

AMA or Ask Me Anything series. Based on his question, he asked that he remained nameless.

So we'll just call him Fred.

Fred writes this, I've been in money management for years where cold calling is

essential and I used to be really good at it. I'm now trying to make a concerted

effort to do call sessions

every morning but I can't seem to pick up the phone. I can even feel myself

looking for distractions and excuses and I know that I'm stalling but I just can't

seem to get started. Any suggestions of what to do or do I just need to shut up, suck it up, and start dialing?

Well, Fred, first I'd argue that cold calling is essential in any industry, particularly money management.

I know that there's no way that I'd hand over my heart earned money to somebody who just cold call me.

I'm just saying.

I've said this before and I'll say it again here.

Cold calling is for amateurs and weirdos. And trust me I know I started my

career knocking on cold doors and cold calling. So I have been one of those amateur weirdos myself. But there is another way. Two other ways in fact. The first is to never go in cold.

Always find a trust bridge.

You see, when you contact somebody cold,

there is no trust.

Trust is essential to anyone ever doing business with you and gaining trust takes

a long time unless you can borrow it from somebody else. Then it can be instantaneous. Who already trusts you, Fred, someone

...