Today's department is the sales department.

Sales is never going away.

And that's one of those things that as long as you can do that,

I believe you better make money for the rest of your life.

We have on the department eight figure serial entrepreneur,

Justin Owens.

What is sales?

For me, this is just the transfer of emotion.

I want you to feel how I feel about this product.

Amateur sales is actually overlooking

how the person feels about the thing and just getting them the information they need to know

as opposed to prioritizing how they feel about the thing you're talking about. So mattresses,

they sell a good night's sleep. People a lot of times they're buying the result.

What is that result that a person is really buying?

How would you encourage somebody to start the journey of getting better at sales?

Most people are going to want to do it.

Justin, so excited to have you on the podcast.

Appreciate that.

I think there's so much people can learn from almost two decades of doing business. Yeah.

And you know, something I do every time I try to get a conversation going is identify the

North Star of every conversation.

And you've been involved, you said in, I mean, all the things.

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