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One, three. Wondry.

I'm David Brown, and this is Business Wars Daily on this Wednesday, February 5th.

Massage envy wants you to think of massages and facials as necessities, you know, like an oil change for your car. A new ad campaign touts the treatments

as something you can't do without for fear of bodily breakdown. The slogan, keep your

body working. The spy industry has long promoted massages and skin care treatments as luxuries.

Pamper yourself.

You deserve to feel good.

And, of course, you deserve to pay high prices to treat yourself like a queen or a king.

But many of us have a tough time parting with our hard-earned cash for something defined as a luxury.

So rather than confining themselves to a niche audience happy to be pampered,

massage envy is going after the rest of us. You know, the average person who may not know a papaya

...