Recently, Gillette published an extremely controversial ad that pissed off tons of people.

Many people viewed it as a negative, stereotypical depiction of men, the ad which targeted toxic masculinity,

told men to do better, and a lot of people were wondering why couldn't you just make a positive depiction of men doing great things.

The people who liked the ad or just didn't care said, so what? Who cares if you tell men they should do better?

But as it turns out, a new story from Bloomberg shows that Procter and Gamble, the company which owns Gillette,

likely knew this would be controversial, that they were actually trying to build a new customer base at the expense of their old one.

The reason they knew this was probably controversial, one of their competitors published a report in 2018 about what makes men happy

and the general status of the modern men.

Readiness report was really interesting because I can see there's a lot of traditional masculine things that would make a guy happy

providing for a family, in fact being in a family makes men happy.

So upon reading this, I started looking at other data, and it turns out women are actually becoming less happy.

Since the 70s, female happiness has been going down.

So I wanted to find out what was causing this, and I'll admit it's extremely, extremely complicated,

and there are partisan political agendas across the board which makes it extremely hard to understand.

But today, we're going to take a look at the latest story about the Gillette ad,

Harry's research, and look into the happiness of the modern man and woman.

But before we get started, make sure you're following me on mines at mines.com slash Timcast.

We are going to be launching a new show on Subverse, which is another YouTube channel,

and we're going to build up a digital newsroom on mine.

So if you want to support the work and you want to follow us there,

make sure you go to mines.com slash Timcast.

And if you want to support my work now, you can simply share this video and help spread the message.

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