Martin Hernandez General Manager of Home Care at A Place for Mom
All Home Care Matters
Enriched Life Home Care Services
5.0 • 88 Ratings
🗓️ 14 April 2026
⏱️ 30 minutes
🧾️ Download transcript
Summary
All Home Care Matters and our host, Lance A. Slatton were honored to welcome Martin Hernandez the General Manager of Home Care at A Place for Mom as guest to the show.
About Martin Hernandez:
As General Manager of the Home Care business at A Place for Mom, Martin focuses on driving revenue growth, elevating team performance, and expanding partner engagement to offer families the broadest range of care options. He brings over 20 years of executive leadership experience, including roles at Farmers Insurance, where he led a large, distributed sales team; American Express, where he built a national B2B acquisition platform; and Beazer Homes, where he oversaw the national sales strategy across 52 markets.
Martin is also the founder of Revenue Playmakers, where he advises companies on revenue strategy and customer experience. He's known for cultivating high-performing cultures rooted in accountability, clarity, and care. Martin studied Political Science at Arizona State University and holds executive credentials from UC Berkeley and Harvard Business School.
About A Place for Mom:
A Place for Mom is the leading platform that guides families through every stage of the aging journey. We simplify the search for senior care by offering free, personalized support—and when families are ready, we refer them to partners from our network of over 15,000 senior living communities and home care agencies. Our mission is to guide caregivers and their loved ones to a confident place, so families can focus on what matters most: their love for each other.
Transcript
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| 0:00.0 | Welcome to All Home Care Matters, the show where we discuss all things home care with discussions on important age-related matters and topics. |
| 0:10.1 | Brought to you by Enriched Life Home Care Services, the number one rated home care provider in Michigan by Top Rated Local. |
| 0:24.0 | Hello and welcome back to All Home Care Matters. |
| 0:26.5 | If this is your first time visiting us here at the show, we want to say thank you for taking time out to be with us today. |
| 0:31.7 | We appreciate how valuable everyone's time is, and that's why we try and make each episode here at all home care matters, |
| 0:42.6 | something that will hopefully matter to you. Today, we are honored to welcome Martin Hernandez. |
| 0:48.6 | Martin is the general manager of home care at a place for mom. Welcome, Martin. How are you? |
| 0:56.8 | I'm great, Lance. Happy to be here with you. Really appreciate the time. How are you doing? Doing good. Doing good. |
| 1:01.6 | It's spring in Michigan, though you wouldn't know it if you went outside. Yeah, I'm here in Indianapolis. It's a sunny day. It actually feels like spring today. So we're lucky. |
| 1:06.2 | That's awesome. That's awesome. Well, Martin, I want to kind of just get into a little bit about your background first before, and I'm going to assume, but we'll go over what a place for mom is. But most people are probably familiar with it. They may not know what it is, but they've probably heard of it. But I want to talk a little bit about you first. What really brought you to a place for mom? Like, give us a little background |
| 1:28.3 | about yourself. Sure. Yeah, happy to. You know, my professional life has been spent mostly in |
| 1:37.2 | financial services and real estate. So previous to a place for mom, I was in real estate for about 14 years. I was a chief |
| 1:47.4 | sales officer for one of the largest home builders in the U.S. and then transitioned for |
| 1:52.4 | another 14 years to financial services where I worked mainly on the B2B commercial space side |
| 1:59.4 | of the business. |
| 2:04.6 | And it's funny, when I came to a place for mom, I was consulting. |
| 2:06.8 | So I had my own consulting practice. |
| 2:14.9 | And I had some relationships with leadership here at a place for mom and worked for months with a place for mom on certain business problems and did a couple |
| 2:20.4 | of engagements on the consulting side. And, you know, I think that for me, it was a great |
| 2:26.7 | orientation to the company because I got to meet so many people and I got to really understand |
| 2:32.5 | the work. And what spoke out to me more than anything |
| 2:35.4 | was how critical the mission of what a place for mom does to literally everyone I worked |
... |
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