"A bizarre mix of accelerator lead, angel investor and agony aunt." so today's guest, Marta Krupinska, describes herself.  Marta has done 'the big three' of entrepreneurship: failed, scaled and sold. That's why she's perfectly placed as the head of Google's new(ish) institution in London- rising from the ashes of the infamous Google Campus, Google for Startups is designed to support thriving, diverse, and inclusive startup communities.Today's discussion is a must-listen for anyone seeking advice in developing and scaling their business. Marta is also the host of 'Scale-Ups and Downs", an upcoming panel podcast powered by Google for Startups, which invites founders at all stages of their journey to pick the brains of some of the most successful business leaders and experts in the UK.In today's show we discuss with Marta: What is the role of Head of Google for Startups?  The closing of Google Campus and creating a new institution for startups in London How Google for Startups is focused on opening up opportunities beyond just central London and increasing access to finance, talent and jobs. The different roles in the Google for Startups team and how they have changed. The Black Founders Fund Europe- Google using their brand to shine the light on important founder-lead issues. They have invested £2million into 30 black-lead startups from the EU, including 20 from the UK. Since then, those founders have raised $63m in follow on funding.  The coolest thing Marta has seen at Google that we might not know about.  If Marta was 22 in 2022, where she would start her career.  Advice to those applying for jobs at Google-and how it's far more than just your academics that matter.  Scale-ups and Downs, the Google for Startups podcast helping entrepreneurs solve problems of scale.  What resources inspire Marta on a weekly basis.  If Marta could go back in time at any point in history for 24 hours when would she go? Entrepreneurs and companies Marta believes deserve more recognition.  Subscribe so you don't miss any new episodes, releasing every Wednesday.You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politicsFor more information on partnering with us please visit our partnerships page here.Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices