Marshall Wilkinson.The Basic Principles of Negotiation. Episode 460 with The Real Brad Lea (TRBL)
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 24 March 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
Marshall Wilkinson is a well-known sales and negotiation expert, coach, and consultant who has worked alongside some of the best executives and producers of renowned organizations in business. He has negotiated and facilitated billions of dollars in transactions on some of the largest construction contracts in New York City. NYC is known as being one of the most challenging construction markets in the world, Marshall has thrived in this arena for more than a decade. Having mastered the ins and outs of New York's construction and real estate scenes, he shares his in-depth knowledge and expertise with professionals in various industries through one-on-one coaching sessions. Marshall holds daily coaching and morning sales meetings for his clients. He also provides a Member Portal, which guarantees lifetime access to all audio recordings, videos, and workbooks as well as a community, for coaching clients to share insights and network. Coaching sessions, on any given day can vary from strategy, meeting preparation, cold calling roleplay, script-building, negotiation training, closing, accountability and metrics tracking.
In this episode, Marshall and Brad discuss all things bitcoin, blockchain, negotiation, and closing principles. Tune in and you WILL learn a massive amount!
00:00 Intro
03:30 Follow @realmarshallwilkinson
04:30 Elon Musk and crypto
13:00 Blockchain
16:00 Negotiation
18:00 "The power is with the seller." - Marshall Wilkinson
22:00 Bomb: "I don't know if I don't ask." - Marshall W.
29:00 Mancave idea
31:30 Inflation Hedging Assets
37:00 Marshall's courses
38:56 Ferrari
45:00 Trump
47:50 "What does it cost to spend an hour with you?"
53:00 Fear of crypto
56:20 Reach out to Marshall on IG or YouTube!
58:00 The calm factor
59:00 "A bad deal is worse than no deal." - Marshall W.
01:04:55 Bomb: Be reasonable
Transcript
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| 0:00.0 | Listen up or run |
| 0:23.2 | What it is Bradley back again with another episode of drop in bombs today in the studio folks |
| 0:28.4 | I've got a real mother fucking treat for you Marshall Wilkinson. Amen good to be here folks if you guys don't know this guy |
| 0:35.3 | Go look him up at real Marshall Wilkinson what a character how come I fucking |
| 0:40.8 | Attract all the characters because I'm a character there you go and in my life I |
| 0:45.6 | Believe you have to be a character |
| 0:49.5 | Yeah, I agree you know what I mean like think about anybody that you know that successful aren't they characters? |
| 0:55.7 | Trump's a character |
| 0:57.7 | Cardone's a character Wilkinson you're a character 100% I'm a character absolutely like everybody's a character that I know |
| 1:05.1 | Andy forcella ed my let yeah Tim Grover. Yep, like I can just go through the list Damon John everybody I know is a fucking character totally so |
| 1:15.6 | Why doesn't more people |
| 1:18.0 | Realize you got to be a character. It's almost it's not like a show. It's almost like a certainty |
| 1:24.7 | It's a knowingness I think yeah, I know this yeah good word. Yeah totally. Oh knowing this the old knowingness |
| 1:31.3 | Yeah, well, I agree with that a thousand percent so folks Marshall |
| 1:35.4 | He's been in the construction business since he is knee high to a grasshopper. That's right your dad's like a big real estate guy |
| 1:41.6 | He is indeed and and New York no less no less, which is like the freaking where the most construction in the world takes place |
| 1:49.0 | Isn't it hardest market in the world? Yeah, that's a that's stomping grounds for you |
| 1:53.7 | Yeah, and you grew up around it obviously as a kid too absolutely and every night at the dinner tables all I heard |
| 2:00.5 | So then you got into it boom you've closed to billion with the bee to billion dollars in construction deals over |
| 2:08.5 | You've run construction companies correct and you consult |
| 2:13.8 | Contracting come or contractors. That's right on how to kick ass take names and grow their business exactly grow and scale their business 100% and |
| 2:21.8 | You got you you're starting to a mass a little following but they're freaking rabid fans, aren't they it seems like that is it because of your certainty? |
... |
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