Market Insight and Analysis. You're listening to the opening bell of CNBC, Squawk on the Street. Welcome to Squawk on the Street. I'm David Faber with Jim Kramer. We're live from post line at the New York Stock Exchange calls off this morning. Let's give you a quick look at the futures. You just heard Joe and Andrew talking about the markets, of course. Look like we're going to be up, Jim, after I was out last week, but it wasn't the best week. The last week was terrible.

If at least you were along the market. markets, of course, looked like we're going to be up, Jim, after I was out last week, but it wasn't the best week.

Last week was terrible. If at least you were long, the market.

Exactly. And Friday was really bad. I've got to tell you, once again, David, it's my alleged favorite Invidia that is dragging things down. We're going to be talking about that. Our roadmap does, of course, start as you might expect, with those stocks that are looking to rebound following that rough start to September.

The NASDAQ is coming off its worst week since January of 2022.

Plus, it's glow time for Apple.

The company is hosting its long-awaited iPhone event today.

We're going to get you ready for that.

As well, also day one for the new CEO at Starbucks. In case you haven't heard, his name is Brian Nicol. He used to run Chipotle, and he's aiming to turn things around for a company that seemingly has sort of lost its way a bit. Stock still down more than 20%. A bit is a questionable term,

because I think it would be a lot. Okay. I know you've got a lot to say on that. Let's start,

though, with, of course, these markets. You already heard, Jim, referring, of course, to the performance of Nvidia last week, not alone in the sense of many of the chip-related names were

getting hit. Once again, and I know again I wasn't here

for it, but you were hearing, because I read, I still am involved in hearing about what's going

on, these questions as well about the long-term return on invested capital and whether, in fact,

you're ever going to really get that return that is justified by the hundreds of billions that

are being invested.

Look, I think you're under something huge, which is that the semiconductors have become the

proxy for whether AI is anything or not, even though there's plenty that shouldn't be the proxy,

wait and say a micrined down very, very big. But you know what? We don't talk about this.

The consumer packaged goods stocks, David,

they're parabolic. Now, we do know there's history on their side that you're supposed to

actually buy them right here on the economic cycle. But David, when I look at a Campbell suit,

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