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Seeking Wisdom with David Cancel

#Marketing: Why Every Marketer Should Have a Swipe File

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5610 Ratings

🗓️ 22 August 2018

⏱️ 10 minutes

🧾️ Download transcript

Summary

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. DG recorded this one in his car on the last day of vacation in Hilton Head, SC a few weeks back, just for you. The book he mentioned was Hey, Whipple, Squeeze This by Edward Boches and Luke Sullivan, who was an ad agency guy for 30 or so years. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

Transcript

Click on a timestamp to play from that location

0:00.0

All right. What's up, everybody. It is DG. That's me. I'm in the car.

0:20.1

Today is the last day of my uh vacation down in uh south carolina

0:26.9

hilton head we're the only people from the northeast that decided to go to the south for the

0:33.0

summer but we wanted to get on a plane and go somewhere and get out of town. So, uh, amazing trip.

0:37.9

It was a hundred million degrees, uh, but it's, it's funny when, like I, I tried to really take a week and not do work, uh, and unplug and be with my family. And it's amazing how when you do that, like you actually get more ideas. So that note, The notebook that I have is filled up.

0:35.4

And it's just crazy.

0:36.3

And I read this.

0:37.3

David Ogil I read this.

0:57.0

David Ogilvy said this. And a bunch of like creative people say it and copywriters and stuff like that.

1:02.4

But you basically like to come up with better ideas, the formula is to stuff your mind full of, you know,

1:09.5

reading material books, videos, podcasts, whatever,

1:13.3

articles.

1:14.5

And then you, like, Ogilvy said, you unhook your subconsciousness.

1:17.6

And so you go for a walk or you take a shower or you work out.

1:21.3

And that's why those best ideas hit you when you're in those places because you're not

1:25.0

actively thinking about it.

1:26.0

And so, for me, whenever I go away, that's an amazing time. And I usually come back with a couple, a couple ideas. Some of them are hopefully good. But most importantly, it gives me time to like marinate on some of the bigger things that I've been thinking about and working on. So it's validation of that uh but speaking of a million ideas i got a bunch

1:45.4

of podcasts that i want to do and i i couldn't wait to do this one so i'm in the car i have this

1:50.2

amazing uh dc got me this amazing sure mike uh i'll post the details of what it's of what

1:58.0

what what's actually in it but it's a little sure mic sure is amazing you know

2:01.6

legendary old school been around forever microphone audio company and uh they make a they make a mic

2:08.1

you can just plug right in your iPhone and the quality is pretty good so I'll have our crew edit

...

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