Welcome to Web 3 with A6 and Z, a show about building the next generation of the internet

from the team at A6 and Z crypto.

That includes me, your host, Zel Jackson. This shows for anyone

whether entrepreneur, developer, business leader, policymaker, creator,

gamer, gamer, or marketer and today's episode is actually all about marketing

relevant not just to marketers already in web 3 but also to

anyone doing community management, Dev Row, or developer relations, or simply doing marketing

in web 2 or Classic Growth Marketing

and wants to understand some of the latest trends.

It's also one of our special book launch episodes

because we have the author of the new book,

Just Out, Web 3 Marketing, a handbook for the next internet revolution, which covers everything

from what is Web 3 to Web 3 marketing in theory and practice.

We'll also cover a lot of the themes that are in the book and which are also top-of-mind questions

for many builders out there, including finding your audience and product market fit to tactics

such as community marketing.

The author and our expert guest today is Amanda Kessat,

who was the first CMO at Consensus,

helped bring Ethereum to market,

and also founded and leads the pioneering and Native Web3 Marketing Agency Serotonin.

Also joining this episode to share insights and ask questions, is Kim Milosovich,

CMO at A6 and Z crypto, who oversees brand marketing events and communications and before that

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