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Wealthy Way

Marketing Trumps Sales Every Time

Wealthy Way

Ryan Pineda

Business, Entrepreneurship

4.82.1K Ratings

🗓️ 4 January 2024

⏱️ 7 minutes

🧾️ Download transcript

Summary

Marketing >> Sales
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Transcript

Click on a timestamp to play from that location

0:00.0

40 million a year is big.

0:01.3

Yeah.

0:01.8

What are the profit margins in the garage door business?

0:04.6

So most companies I know are hovering between 5 and 10%.

0:08.0

Is that most service-based businesses?

0:09.6

Yeah, I mean, they say healthy for a home service business is 15 I'm a lot higher than that

0:14.4

just because your prices are higher. They're paying for a service.

0:17.3

Because we got economies of scale I buy better I get like the average CSR most companies could take 20 calls a day ours take 40 opportunities a day.

0:25.9

So think about it my phone's ringing all day.

0:28.3

I'm in every single zone.

0:30.8

There's your marketing beast.

0:32.1

Yeah, so literally like my CSRs have more call volume so we

0:36.5

could book more phone calls I could pay them more and so if you're booking if

0:40.9

you're paying your person $20 an hour booking 20 calls a day and I'm paying 30 booking 40,

0:48.1

I'm actually, you'd have to pay 40, I'm paying 30, so I'm saving 25% on that CSR and they get to make more money.

0:55.0

They make more money and you have less people you need to hire.

0:58.0

The economies of scale or what when people understand that piece of why scaling in the same industry.

1:03.8

Some people think you should own your clientele.

1:06.2

Like I'm going to sell them a hot water heater.

1:08.3

I'm going to HVAC.

1:09.4

I'm going to sell them a roof.

1:10.4

Keep them hungry.

...

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