#Marketing: The One Secret To Building A Brand You Need To Know For 2018

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 22 June 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

A lot of people think that it takes a 6-figure agency and a huge budget to build a brand. It’s actually a lot simpler than that. You can build your brand & your business with some time-tested advice: Be Real. Be Authentic. Be Human. In this #Marketing Seeking Wisdom episode, DG shares an awesome ad that actually leveraged a company’s spot as No. 2 in their industry to attract new customers, how sharing your flaws can actually build your brand and how you can use audio & video to share the real you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook.

Transcript

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0:00.0	What's up everybody. Thanks for listening to another episode of Seeking Wisdom, the marketing
0:17.1	edition. It's DG. This episode is sponsored by Hypergrowth. We don't have sponsors here because we're a company when I have sponsors, but we do have hypergrowth.
0:27.2	Hypergrowth is the world's fastest growing marketing and sales conference. I know that because I have had to look into all the other conferences out there and set these crazy goals that DC wants me to set for this year.
0:38.7	And I can tell you that we are the fastest growing marketing and sales conference.
0:43.1	But it's not like your traditional marketing and sales conference because we don't actually
0:47.4	talk about the tactics.
0:49.3	We do not want to spend your time talking about six ways to get more out of your Facebook
0:53.1	ads.
0:53.7	We want to take the time to hopefully change your business and change your life on this one day.
0:58.5	So that's why we bring in CEOs, athletes, entrepreneurs, Olympians, authors, inspirational,
1:07.3	inspirational speakers.
1:08.5	That's the type of people that you're going to hear from one day,
1:11.0	one stage at hypergrowth. And the best part is, if you use the Seeking Wisdom promo code, you get your ticket for $199. That is going to save you $500. The normal tickets are $6.99. And let's be honest. I'm going to be real honest with you because that's what we do here at Drifton, at seeking wisdom, you're not paying for the ticket anyway.
1:09.6	Your company's probably going to be real honest with you because that's what we do here at Drifton. Seeking Wisdom.
1:25.7	You're not paying for the ticket anyway. Your company's probably going to expense it, right? You can expense it. $199 is nothing. So go get your ticket, make yourself better, and come hang with us at hypergrowth. It's amazing. Last year we sold out 1,500 people in the first year. We almost got the fire marshal called on us.
1:27.6	People were literally spilling out into the streets.
1:28.7	The air conditioner broke.
1:44.6	It was madness. We sold out 1,500 people in the first year. We almost got the fire marshal called on us.
1:46.5	People were literally spilling out into the streets.
1:47.6	The air conditioner broke.
1:48.3	It was madness.
1:53.8	This year, we're going to have about 4,500 to 6,000 people.
	...

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