Marketing The Olympics

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 10 August 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.

From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts
0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:39.9	Fever Treeree Mediterranean tonic water.
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0:49.0	and essential oils from herbs that grow in the Mediterranean sunshine.
0:54.3	So, if three quarters of your G&T is a fever tree tonic,
0:59.3	maybe it's time to call it a TNG.
1:03.1	Fever tree, mix with the best.
1:07.4	Ooh, that takes me straight to the med.
1:12.1	From the Under the Influence digital box set, this episode is from season three, 2014.
1:23.4	You're so king in it.
1:28.3	I'm going to love it in an instant. You're so king in it. You're not you're not you when you're hungry when you're hungry.
1:46.7	You're in good hands with all.
1:54.0	You're under the influence with Terry O'Reilly.
1:57.1	You're under the influence with Terry O'Reilly. All right.
	...

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