Welcome to the Disruptive Entrepreneur Podcast.

For anyone who wants to make money and make a difference,

grow and leverage your enterprise better, get more done in less time,

outsource everything and create your ideal lifestyle.

And now, your host, 8 times best-selling author and double world record holder, Rob Moore.

Welcome to another episode of the Disruptive Entrepreneur Podcast. This is part two of marketing the most important function of business and making money.

Question mark. If you haven't listened to the first episode, the first part of this,

I think you need to go back and listen to that first. We covered what marketing marketing is the art and science

the difference between sales and marketing why I believe marketing is the

most important function in business we talked about the two types of marketing, the brand ethereal type of marketing,

the awareness marketing, and then the direct response measurable return on marketing. We talked

about ABT, always be testing, multi-platform strategies of marketing. I went through some examples of data and testing. So that was all in part one. So if you're still here it means you listen to part one

and you're into part two. I just thought I should let you know again that I'm not in the studio this time. I'm in Florida

looking out on the golf course with my son had been playing every day you might

hear some background noises you may hear my kids screaming and shouting and fighting

Bobby seems to love bullying Ariana at the moment so you now you know all that, let's crack on with episode of marketing

part two. There are some specific measurables in marketing that I believe are most important for you to be tracking in your business.

Now I'm not talking about profit and loss, of course you should be tracking, gross profit,

net profit, you should be tracking obviously your turnover, your percentage profit margins,

gross and net, top line and bottom line if you like, but they're more accounting KPI's or functions. The main marketing KPI or measurables if you like are first of all your acquisition costs for lead.

And you would look at your acquisition cost for a lead.

So that might be AQL acquisition cost for lead. Now you might have a target acquisition cost for lead.

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