Always have a nest egg of 20% of your money and energy of building up other things that if God forbid your 80 goes to zero

You're on the course of being open

This is the Gary V. Audio experience

What is up podcast today's episode features some of Gary's best marketing strategies

We've pulled ten different tactics Gary has discussed over the last few years

And I've briefly introduced each of them to provide some additional context

Enjoy and let us know you thought on social Gary V. Up next

How to stay relevant in business over the long term

Never ever be at the mercy of something else

So I'm the best at my craft. I don't even want to be a mercy of my own employees

So I got my hands in absolutely everything

What do they quit? What do they get sick? What do they get bored? What do they win the lottery?

That's literally how I think about everything. That's why I'm in everything

I don't make for manage

But I'm dangerous enough in everything because I don't want a point of failure

Your point of failure is called Google. They literally change it no matter how ever green and white hat you've been

They just might decide that video content is part of their macro strategy

So what what I always think is when you got something working always have a nest egg of 20% of your money and energy

Of building up other things that if God forbid your 80 goes to zero you're on your course of being open

You're focusing on digital ads not just TV ads

Here's the thing back to just because we have a TV advertiser in here. Here's my big thing with TV advertisers

TV works

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