Marketing Strategy to Instantly Win Over Leads - 069

Bedros Keuilian Podcast Show

Bedros Keuilian

Self-improvement, Education

5 • 2.2K Ratings

🗓️ 17 October 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Give away your best content for free and make more money? Believe it or not, it’s how today’s biggest marketers win over tons of clients. In this episode, Bedros Keuilian and Craig Ballantyne share how you can give your content away for free, deliver results in advance, and earn the trust of prospects fast. Watch or listen now to learn why you can’t be afraid to share your best strategies with prospects before they become clients.

“The only things that are going to differentiate you from everyone else trying to market a product, a service, a thing [are] the results that you can deliver and the social proof that you can back it up with.” - Bedros Keuilian

Here’s what you’ll discover:

1:17 - How delivering results in advance will turn skeptical prospects into loyal clients
7:33 - Why people will feel indebted to buy your products once you deliver results in advance
9:43 - Why you shouldn’t be afraid to give away some of your best content for free
10:33 - How to give results in advance and build your freewill bank account
12:05 - Craig’s shortcut to meet and network with powerful people

“There’s an aspect in every area of your business where you can give people results in advance; help them know, love, and trust you; and make every sale so much simpler. ” - Craig Ballantyne

Follow us on Instagram: @bedroskeuilian / @realcraigballantyne
Buy Man Up and get Bedros’s High Performance Leadership Course for FREE: https://manup.com/

Make sure to review us on iTunes: http://bit.ly/theempireshow

Transcript

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0:00.0	The only things that are going to differentiate you from everyone else trying to market a product to service a thing is the results that you can deliver and then the social proof that you can back it up with. Hey, I'm Craig Balantine. This is Baidros Kooli and this is the Empire Podcast show and today we're going to share with you one of our
0:34.7	favorite tips that is going to help you accelerate the growth in your business.
0:39.0	It is absolutely awesome and I can't wait to share it.
0:41.3	B, are you ready?
0:42.3	I am ready, Craigie.
0:43.2	All right, because I actually learned this from you and Frank Kern.
0:46.1	You and Frank Kern were talking about this.
0:48.0	He was doing videos on it.
0:49.6	You had him speak at Fitness Business Summit years ago, and it's three simple words, and it goes like this,
0:55.5	results in advance.
0:58.0	Now results in advance, when you can give your clients results in advance, all of a sudden you build the no love and trust
1:04.3	factor higher than ever before. And here's a great example of the no love and
1:08.0	trust or the results in advance factor is this podcast. We are giving all of our listeners results in advance. We're
1:14.8	pushing the free line and there's an aspect in every area of your business
1:19.5	where you can give people results in advance, help them no love and trust you, and make every
1:24.7	sale so much simpler.
1:26.1	So B, how are you using that?
1:27.7	Well, we're using it in many ways.
1:29.3	We're using it to sell our franchises.
1:30.9	We're using it to sell our coaching services and I know that the
1:34.0	that the viewer the listener is asking themselves wait a minute if I'm giving
1:37.2	results in my marketing yeah then why is anyone going to buy my product my
	...

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