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at SVB.com-twist. Hey everybody, welcome to Scaling Your Start-Up season 2 episode 6. So far,

it's been an amazing season we covered growth, social media, copywriting, sales, fundraising,

and product. What an amazing season we're having. You can see all the episodes at this

week in startups.com-slashscale. We do this as a service to you, founders who are trying to build

your companies and dealing with some of these issues. You may not be dealing with all of them,

but you could always use a little help on sales and fundraising. Well, that's typically never easy.

And today we're going to cover two things that are absolutely crucial to growth,

which sometimes people maybe they wait too long to address. One of them is SEO. You have to get

your search engine optimization, right? So people can find you because even today in 2021,

people start at Google and they go look for you. Yeah, sure. Sometimes they might find you on

social. Sometimes they might look for you in an app store, but Google is still dominant. And it

is an amazing opportunity for you to get catch people when they have intent. When they type

something into that search box, they are looking for an answer. And hopefully your startup and your

product or service will be that answer with us today, Danielle Vincent, who is from Outlaw Sobs,

which is a great direct consumer brand that we were lucky enough to invest in. And she breaks down

...