Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 January 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition (00:19) Joining a podcast network can help grow your podcast (01:42) Many popular podcasts run ads to boost rankings and revenue (02:25) Podcasting is becoming more competitive, requiring higher quality content (03:24) Constantly iterate and improve your content to keep it engaging (04:45) YouTube has long-term potential, focus on growing the channel (05:59) Repurpose podcast content into text-based formats for more reach (06:21) Discussion on audio vs. video podcast consumption (07:17) Start with video for podcasting and repurpose for other platforms (08:59) Copying competition can be a successful strategy, but improve upon it (09:39) Discussion on the importance of building off existing knowledge and ideas (09:58) Mention of Patrick Campbell's post on competitor research (10:21) The dumbest piece of business advice (11:06) Patrick Campbell's competitive intelligence program (13:10) Patrick Campbell's progression in content creation (13:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Do you feel seen or heard when you watch the news?
0:05.0	You mean like, the news wasn't really for me?
0:08.0	Exactly.
0:09.0	Imagine that.
0:10.0	The news is made for the comfort of white people. That is the audience they want to curate. The native land pod,
0:15.0	land pod.
0:16.0	We talk about the real things that really matter with real folk.
0:20.0	How they?
0:21.0	Welcome home, y'all.
0:22.0	Welcome home, y'all. Welcome home.
0:24.0	Listen to Native Land Pod dropping every Thursday on the I-Heart Radio app, Apple Podcast, or wherever you get your
0:30.9	podcast.
0:39.7	I'm Jacob Goldstein. I used to host Planet Money. Now I'm starting a new show. It's called What's Your Problem? Every week on What's Your Problem, entrepreneurs and engineers
0:43.8	describe the future they're going to build
0:45.8	once they solve a few problems.
0:47.8	I'm talking to people trying to figure out
0:49.2	how to do things that no one on the planet knows
0:51.6	how to do, from creating a drone delivery business to
0:54.6	building a car that can truly drive itself. Listen to what's your problem on the
0:59.2	I-Heart Radio app or wherever you get your podcast.
1:06.8	All right, we're going to start this one off with a marketing school 2023 retrospective.
1:08.5	We're going to talk about some lessons learned from this podcast,
	...

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