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This is Kickass News, I'm Ben Mathis.

Silicon Valley icon Guy Kawasaki has been a fixture in the tech world since he was part of Apple's

original Macintosh team in the 80s. He served as Chief Evangelist for Macintosh

for four years and was brought back to revive the Mac brand when Steve Jobs returned to Apple

in the 90s. These days, Guy is a best-selling author, Chief Evangelist for Canva, a graphic

design website, brand ambassador for Mercedes-Benz, and a leading expert on business strategy and

marketing, speaking to sold-out audiences all over the world and young aspiring entrepreneurs

as an executive fellow at the Haas School of Business at UC Berkeley.

But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants

who loved football and got a C-plus in ninth grade English. And now, in his most personal book yet,

Guy shares some stories and advice covering everything from moral values to business schools to

parenting. The book is called Wise Guy, Lessons From A Life, and today Guy Kawasaki joins me on

the podcast to talk about it. He reminisces about his childhood growing up in Hawaii and his father

who loved jazz music so much that he named his son after Big Band leader Guy Lombardo. He recalls

getting his start in the jewelry business, why he says selling diamonds was much harder than selling

computers, and how the skills he learned in the jewelry trade came in surprisingly handy when he

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