April Sunshine Hawkins, Dr. J.D. Peterson, guess what?

On an upcoming episode of Marketing Made Simple, we are going to give one of the most

important parts of the story brand framework that you have to have in your marketing.

Is it identity transformation?

Identity transformation.

Here's the thing, companies who participate in their customers' transformation are going

to win.

If they are?

And on the upcoming episode of Marketing Made Simple, we are going to show you how to put

that language in your messaging so that you can invite customers into a beautiful story.

It's not hard.

It does take some thought and effort.

But what you want to do is really sit down and say, how would my customer want to

describe themselves after using my product of service?

And then you want to figure out how to put that in your marketing because when you do

that and people can put that identity transformation on themselves, your product becomes more valuable.

This comes up because it's such a key element.

It's the thing that we start the conversation with because we really want to know where do

we want to take our customers, our heroes on this journey.