Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 23 June 2021
⏱️ 24 minutes
🧾️ Download transcript
Summary
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.
Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.
Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.
Transcript
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| 0:00.0 | Why is story so important to use in creating clear marketing and messaging? |
| 0:10.6 | The big reason is it captures people's attention. |
| 0:12.8 | So 30% of the time a human being is daydreaming. |
| 0:15.8 | There are things that trigger us though to start paying attention. |
| 0:19.5 | And the great thing about story is that it knows what those triggers are and it can break |
| 0:24.5 | you up from a daydream and it is the most powerful tool known to man to do that. |
| 0:29.5 | I'm a sponsor, Dr. Shiloh! |
| 0:40.5 | Welcome to the Marketing Made Simple Podcast where we believe that marketing should be easy |
| 0:45.5 | and it should work. |
| 0:46.5 | I am your host, Dr. JJ Peterson and I am joined by my co-host, April Sunshine Hawkins. |
| 0:53.1 | April! |
| 0:54.1 | Yes, JJ! |
| 0:55.1 | It's our very first marketing made simple episode. |
| 0:57.5 | I cannot believe it. |
| 0:58.7 | You and I both love helping people clarify their message. |
| 1:02.1 | Love it. |
| 1:03.1 | I know that may sound a little cheesy but there is nothing more fulfilling in my life than |
| 1:07.2 | giving people help with their marketing. |
| 1:10.2 | Because you and I both work with thousands of companies every year, training them and |
| 1:15.2 | helping them create clear message that engages their customers and grows their business. |
| 1:20.6 | In this episode, we are actually going to go through the entire story brand framework |
| 1:25.8 | which is a tool that people can use to clarify their message. |
... |
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