Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel

is good, but you suck at selling. If you want to learn how to sell so your funnels will actually

convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

That's selling online.com slash podcast. This is the Russell Brunson show.

This is Russell. Welcome back to The Vault. Today I'm going to show you guys one of my favorite books. In fact, this is the book that started my entire book collection. This is a religious book. I know some of you guys are out here for religion, which is cool. I'm going to tell you more stories about this book and how it relates back to you and your business. But this is one

for me that started at all. This is the first edition book of Mormon. This book cost me $150,000,

about four years ago. And right now, I could resell this for about $225,000. That's how much the rare

book market is in the LDS world. In fact, an interesting stat for those who collect old books

like me. Right now, rare Mormon books beat the stock market 20x. And so that's how fast

books appreciate. It's a great investment, but also this is the one I wanted forever that kind

of got me into the whole book collecting world. So this is a clamshell. And if I open up,

you can see the actual book here inside. This book was published back in 1830.

There were 5,000 copies printed the very first printing.

And there's about 350 known copies that are still on Earth.

And it's only few that are really, really good quality.

And this is one of the 350.

And this one is probably one of the top 10 copies on the planet.

As far as still all there, it's beautiful. It's my favorite. All right. Now, real quick, don't worry. I'm not here to try to convert you yet. No, just kidding. I'm not here to try to convert you. But I want to tell you because there is a very powerful business lesson behind this book that I think will be very useful for everybody. Okay. A lot of you guys know, I wrote this book called Expert Secrets, which is about how to create a movement of people. And one of the things that, as I was doing the study and research that book, I realized that basically every mass movement throughout time, every mass movement began with a book, right? A book that shares like, here's the beliefs, here's the doctrines, here's the dogma, whatever you wantma whatever you want to call it for this movement right i start thinking back about when i launched click

funnels back in day i remember we launched the very first version of click funnels and it did okay

people were signing up they're trying to use the software but it wasn't until um and it's probably

five or six months after we launched click funnels is when I finished the dot com secrets book right

and it was the book they explained the original like philosophies and doctrine or dogma whatever you

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