Marketing in the Digital Age

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.1K Ratings

🗓️ 1 June 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us in today's episode as Gary has a conversation with journalist Jasper Mulder with Adformatie. Diving into the ever-changing world of advertising, they chat about everything from the game-changing role of social media platforms to important stuff like brand accountability. Gary emphasizes that social media isn't just about getting noticed—it's a powerful tool for learning about what consumers really want. Discover the perks and potential of building your brand via social media, understand the crucial role of creativity and learning the platform, and consider the advantages of reaching the right people at the right scale.

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Transcript

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0:00.0	Do you know what my thesis is built on?
0:01.8	1950s and 60s market.
0:03.8	The biggest brands in the world ran a lot of newspaper locally
0:07.1	and the creative in the newspaper was contextual to the market
0:10.4	they were running the newspaper for.
0:11.8	And then they would run a national campaign
0:14.1	based on what they were doing in the newspapers.
0:16.0	All I'm doing is treating social media
0:18.5	like local newspapers and like local radio,
0:20.7	but I have better data than they did back then,
0:22.9	which then makes our campaign work much stronger
0:25.2	because we've mitigated the risk
0:26.6	because we've gotten a consumer affirmation
0:28.5	and in the last three years social media
0:30.3	has got such strong algorithms because of TikTok now everyone
0:33.5	that I have really clean data.
0:35.4	This is the Gary V. Audio Experience.
0:39.4	I think there's a lot of great things about the ad world
0:42.4	but I think the elephant in the room is a list of things.
0:46.8	One, I think creative is too expensive.
0:48.6	I also think the process of getting,
0:52.3	I believe that creativity and the idea
	...

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