Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

Erika Taught Me

Erika Kullberg

Business, Entrepreneurship

4.8 • 2.3K Ratings

🗓️ 25 June 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape. Get Seth Godin's book "The Practice: Shipping Creative Work" here: https://erika.com/the-practice I’m running a free “Save $1,000 Challenge” to teach you creative strategies to save money. It’s 5 days long and starts on Monday. Grab your free spot here: https://Erika.com/go Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified. Prefer to listen on the go? Listen wherever you get your podcasts. https://www.erikataughtme.com/follow Prefer video or want closed captions?⁠⁠ Watch this episode on YouTube. https://youtu.be/zglDZqfHPo4 Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠ https://erika.com/review : (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we’re just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms. ⁠Connect with me on Instagram.⁠ https://www.instagram.com/erikankullberg For more information, go to⁠ https://erikataughtme.com Get on my personal finance & investing course priority waitlist here https://erika.com/3D-money Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it https://erika.com/mastering-YT ⁠Get more of my free resources. https://erika.com/all-links

Transcript

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0:00.0	Who are you seeking to serve? What is the change you hope to make? And these people you're serving, what is it that they need and want from you?
0:06.7	It's not about you, it's not about what you worked so hard to make. It's
0:10.7	Feth Godin is a best-selling author and marketing expert who is also the inventor of email
0:16.7	marketing.
0:17.7	He built a $30 million company using his marketing techniques and now shares his innovative strategies with the world.
0:24.6	If you spread out and do a lot of things, you're going to do them all pretty well.
0:28.5	And if I was pretty good at all of those things, no one would care.
0:31.4	But if I only have one thing, then I could be the best in the world
0:33.7	that if I can make a difference for my audience the money will take care of itself.
0:39.2	I'm Erica Koleberg and you're listening to the Erica Tautme podcast.
0:43.0	Hi, it's Erica Koeberg and before we dive into today's podcast episode,
0:49.0	I have an exciting announcement that can help you save an extra $1,000 without having to penny pinch or
0:55.1	change your lifestyle.
0:57.0	On Monday, I'm running my free five-day savings challenge, where you'll discover simple and
1:02.4	creative ways that you can save extra money every month.
1:06.3	And whatever you want to do with that extra money is up to you.
1:09.1	I'll just show you how to save it.
1:11.0	The challenge is totally free to join. All you need to do is go to
1:14.7	Erica.com slash go. Erica is with a K and you can secure your spot. By the way, these
1:21.3	strategies that you're going to discover can help you easily save money,
1:25.8	whether you're a budgeting novice or a finance expert, and they're going to get better and
1:30.6	better throughout the week.
	...

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