Hey science fans one thing we don't get to talk about enough on this show is environmental

Concerns ecology resources that sort of thing I wish we we had more more on this topic on the show. Fortunately I found a new

podcast that I believe you guys will enjoy called Waterline. Waterline podcast is everything related to water how to make sustainable

irrigation can water bring peace how do you keep water clean and safe and how much money does our current water system

cost in the US what changes can we make and how we use water? I just listened to a fantastic episode called

Water in Peace, Hydropolitics. It was all about the many different conflicts over different regions of water.

We've drawn all of these arbitrary lines for our kind of political regions and one thing that we didn't really factor in when doing that was water sources.

So now there's all of these uncomfortable, to say the least, conflicts where all of these areas overlap over water sources.

Fantastic episode.

The Waterline Podcast is an initiative of Israel New Tech,

a part of the Israeli Ministry of Economy and Industry.

So check it out for everything you need to know about the economics, political, social,

behavioral, technological, and environmental aspects of water.

Search for Waterline Podcast on iTunes or in your Android Podcast app.

Hey everybody, very important episode today.

What I guess I like to call a prerequisite episode.

This is subject matter that not only I've been kind of teasing for a little while

mentioning here and there a little bit in various episodes, but I've been meaning to dig into more and something that we're going to be addressing quite a bit more going forward.

So this is an important one and I got kind of the kind of the kind of founder of this field.

You might say the Gadfather, you'll understand that joke later on after you listen.

But we're going to be talking a lot about the evolutionary basis of consumption and conspicuous consumption and

how we advertise our resources and that sort of thing. Very important subject

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