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Seeking Wisdom with David Cancel

#Marketing: Coffee With a CMO - Mike Volpe

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5610 Ratings

🗓️ 8 August 2018

⏱️ 27 minutes

🧾️ Download transcript

Summary

Mike Volpe is now a CEO, so what’s he doing on Coffee With a CMO? Well, Mike has a long history in marketing, and at the time of this recording, he still had a few hours left as CMO before he transitioned into the big chair. So technically, we didn’t cheat. In this one, Mike talks about how your PR focus should change as your company grows, why you should associate with big-name brands, and why you should hire people who are better than you. Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @davegerhardt and @seekingwisdomio

Transcript

Click on a timestamp to play from that location

0:00.0

All right, on this episode of Coffee with the CMO, we're actually going to break the rules a little bit and have a CEO. He's here right now. It's Mike Volpe. Mike was a CMO at HubSpot, CMO at Cyber Reason, and he's now going to be the CEO of Lola. But we figured we'd get him in real quick to do one last CMO party with him before he moves on. And Mike's a good friend of mine, a mentor, an advisor.

0:23.4

He beats me up a lot, and he helps us out a lot at DRIF.

0:26.2

So I'm super excited to have this conversation and go get a coffee with Mike.

0:33.5

So I have a funny question.

0:37.4

Why is Mac versus PC such a big thing?

0:40.6

We're gonna, you start with that.

0:41.7

Yes, what I want to start with that.

0:43.1

Yes, yeah.

0:43.7

This is the last thing you texted me.

0:45.0

You said, I'm starting a new job, which we're gonna talk about.

0:47.6

Yeah.

0:48.6

But you said, I feel like I need to switch over to Mac.

0:52.0

Well, there's zero PC users at lolla.com, my new company. And zero. And I've just always used a PC. I don't know why. It's funny, because I used a Mac in college. And then my first job... Hold on. What year was that? Back in, like, the 80s. Okay, so it's not like you had like the new MacBook air at college

1:12.8

and I got the first so I actually had

1:15.0

it was a MacBook

1:16.0

I think it was called a 165C

1:18.8

it was the first Mac

1:20.4

laptop that had a

1:22.9

color screen

1:24.0

and it was funny because the thing was like this big

1:26.9

but the screen was like this big because like they couldn't afford to put like a big color so I had the first color screen. And it was funny because the thing was like this big, but the screen was like this big because like they couldn't afford to put like a big color. So I had the first color screen Mac laptop, which you don't remember this, but now you have like the air, it's like really thin, that a laptop was like an inch and a half thick back that was like a brick that you carried around in your backpack. So anyway, so I used a Mac in college. My first job was in investment banking.

1:45.2

Right.

...

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