My regrets in building a company have been when my instincts and emotionally I wanted to go one path and I would like, I went the other rational path because I was convinced by somebody else.

And if that rational path works, you're like, fine. But if it doesn't work, you think, oh my God, like, why didn't I trust

myself here?

I didn't want to give away all the keys to the castle. We have found that we have to do

things that scares us. This is a tremendous,

spectacular car crash of a video. That was a really big moment.

Welcome back to the second episode of Exceptions, a documentary series here in Seeking Wisdom,

where we explore why brand matters more than ever in B2B.

This is a partnership from Drift, which is a conversational marketing and sales platform that

believes in great experiences between two businesses.

And me, Jay Akunzo.

I'm the host of a podcast called Unthinkable and author of the upcoming book, Break the Wheel.

Last time in the debut episode of this series, we went inside a company called Gusto,

and we learned about things like how and why they set up an internal brand studio,

and how this one very simple email made a customer

feel something, and we heard from that customer, and helped Gusto both serve existing

customers and win new ones. Not to mention, they recruited new talent through this email. It's

the same email. So if you miss that episode, go back in your Seeking Wisdom feed and check out

episode one of exceptions about gusto. Today, we go inside Wistia. If this was taped just a couple of

years ago, I might have described Wistia as a SaaS company that offers video hosting and video

analytics. But thanks to a brand new and pretty major product launch this year, the company is in flux.

A ton is changing for them and they're in growth mode, but as you'll hear shortly, they control their path and their speed down it.

...