Marketing Agencies, Ashton Kutcher, & Hot Cocoa
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 12 December 2014
⏱️ 8 minutes
🧾️ Download transcript
Summary
**Listen Up: Ashton Kutcher's on this one!!**
Enjoy :)
#QOTD: Which social network are you hottest on RIGHT now?
Agencies in the market for awards is nonsense. I've been talking about this for a while in the halls of this world and within our industry. At the end of the day, these agencies are being hired to do work for THEIR CLIENTS, not for themselves. They're being hired to tell a story on behalf of the brand they're working for which in turn is supposed to sell sh*t.
Agencies are using their work and these awards to recruit more talent and to gain more clients. I get that. It's smart in one way, but it's not intended for the long game and it's not sustainable. I'm not trying to begrudge the agencies that do it because I get the business rationale behind it but it's just not a healthy culture. It takes the eyes off the actual prize of doing what's best for the client and I just don't subscribe to it.
Luckily for us at VaynerMedia, our proof is in the pudding. Our work is the word of mouth of our business and quite frankly, so is my personal brand, but if you've been watching this show, you can see that it's quite apparent as to why this is the place to be. And so, we're not here to win awards, we're here to win our clients over. We let our work and the results of our efforts speak for themselves. THAT'S IT.
Transcript
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| 0:00.0 | On this episode we talk about why a word suck why college sucks and what sucks suck |
| 0:10.4 | You ask questions and I answer them |
| 0:15.0 | This is the ask Gary V. |
| 0:17.5 | So everybody this is Gary Bay, nerd Chuck and this is episode 54 of the Ask Gary V. Show |
| 0:31.8 | Before I get into the show today, I just want to show you the hot cocoa bar that we have in the |
| 0:37.5 | Fainter Media. This is a fun dynamic to taping on floor 15. There's always something ridiculous going on |
| 0:45.5 | So there's something to start to show with great show except for the questions tomorrow |
| 0:49.5 | I will be at wine library from 11 a.m. to 6 p.m. |
| 0:53.5 | Hopefully you're watching this on Friday for everybody who's watching this on Saturday or after |
| 0:57.9 | Dared you missed a huge opportunity |
| 1:01.5 | Brendan asks does VaynerMedia focus much on winning awards and what's your take on the added industries obsession with awards in general? |
| 1:10.1 | Brendan great question one that I've been |
| 1:13.3 | Talking about for a long time in these halls and in the industry. I think awards are horse crap |
| 1:19.4 | I don't even know why I'm not saying horse shit because |
| 1:23.9 | The reason agencies want to win them is for two reasons it allows the recruit talent and they use it as something to get more business |
| 1:32.3 | And what they're doing is they're putting out work for clients that is actually trying to get awards versus actually trying to sell |
| 1:39.1 | Something and that's my real problem with it. I don't I don't |
| 1:42.7 | begrudge the agencies that focus on it because I understand their business rationale but for me |
| 1:47.5 | It's a unhealthy culture because it takes your eye off the prize |
| 1:51.3 | Which is actually do something for business and for us, you know |
| 1:54.4 | We're lucky because of our work and because of my personal brand to be honest with you |
| 1:57.9 | We've been able to get a lot of new business and now our work is the word of mouth of our business and two |
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