5 • 610 Ratings
🗓️ 10 July 2018
⏱️ 9 minutes
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0:00.0 | This thing on. |
0:13.5 | What's up everybody? |
0:14.2 | It's DG. |
0:15.1 | I'm back for another episode of Seeking Wisdom, all about marketing. |
0:19.7 | I'm sorry, it's been a minute. |
0:21.7 | It's been a crazy, crazy summer so far, which is no excuse. |
0:26.1 | I'm supposed to create more content and get the podcast rocking. |
0:29.4 | So that's on me. |
0:31.1 | I got a bunch of good stuff coming down the pipe. |
0:33.5 | We're going to start doing some more interviews on the marketing show. |
0:37.0 | And, you know know i got to |
0:37.9 | hold down the fort right now uh dc the uncle himself he is actually on sabbatical this month which is |
0:45.5 | it's been lovely i'm kicking back uh every day um you know i've had a lot of zen moments uh |
0:52.8 | it's been great this sabbatical is good for him and and for me. So, no, I'm just kidding. He is out on sabbatical, something cool that we do after three years at drift. You get a month off. And so he is somewhere in the woods, I think, on a mountain bike and meditating, which is good. So no DC for a little while. You have to deal |
1:12.4 | with me. I know Maggie's been bringing a bunch of heat, but I got a bunch of good stuff coming |
1:16.3 | for you. So today, actually, you know what? Before I get into today's topic, the thing I want to |
1:21.7 | talk about today, I want to read you something that I saw online the other day. So my guy, Andy Raskin, |
1:30.1 | who is a great brand positioning, messaging, storytelling guy among many of Silicon Valley's |
1:36.1 | greatest companies. He tweeted, I mean this as the highest praise possible. Drift isn't a vendor. |
1:41.7 | It's a reality TV show. He tweeted that earlier this week. And that comment blew up. Got a bunch of comments. And so I actually walked out. I was getting a drink and I wanted to record my response back to Andy because I think that to me, I've talked about it so much on this podcast, but that is everything to me. That's not, that's not, you know, that's not like somebody wrote down at Drift, |
2:01.9 | like here's going to be our marketing strategy. It's just how we do marketing. And it's really based on this thing from Gary V, which I didn't know that it was Gary's thing, right? This always happens. Like, we do something and then somebody else is like, oh, that's Gary V calls it, whatever. and we just happen to be on the same page |
1:58.4 | and so people think that we took it from him, |
... |
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