I don't know why DC and DG decided to give me the controls today, but here we are.

This is not a voice you've probably heard before, at least not in this specific podcast feed.

My name is Jay Akunzo.

I'm the host of a podcast called Unthinkable.

And I'm also the host of a brand new original series right here inside Seeking Wisdom.

That series is called Exceptions.

Exceptions is going to be a show about why brand matters so damn much more than ever in B2B.

Across 10 different episodes, we're going to go inside some of the world's best B2B companies and learn how they think and execute when it comes to their brand.

We're going to dig up stories and dig up ideas that these companies, quite frankly,

haven't shared publicly before, and we're going to do it in a very different style.

You see, Exceptions is not a straight interview series. It's more of a documentary-style show,

and you're going to hear multiple voices per episode to make sure we're getting the real scoop

about how great companies are building brands in B2B. Those voices will include executives

and leaders from companies like Envision,

Gusto, Zoom, Wistia, Help Scout, 10 brands in total. But you'll also hear a voice that goes

missing in most business podcasts, the voice of the customer. I mean, we all talk about being

customer-centric, but how often do we actually

hear the customer's voice? So I've been really sneaky in producing this show. I identified a

customer for each brand we speak to who's just going about their day and saying something about

the company on social media, and then I reached out, and it turns out that they all have incredible insight, because after all, a B2B buyer is also in business, and they also have great stories to share about these brands that they love.

Now, if you've been paying any attention at all to seeking wisdom, you'll know that Drift, and in particular, DC and DG, care deeply about developing

strong brands, especially in B2B. They see it as the opportunity in this world of infinite

...