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The Tai Lopez Show

Marketing 101: Being Relatable / Being Real

The Tai Lopez Show

Tai Lopez

Business

4.86.9K Ratings

🗓️ 22 December 2017

⏱️ 78 minutes

🧾️ Download transcript

Summary

Great marketing requires a storytelling finesse.
This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

You know that's a great story, that's like the Amer, when you think of the American dream,

0:03.9

that's what you think of. It's like, ooh, I relate, this pioneer,

0:07.5

ooh, saw things differently from people and went through all this pain.

0:10.9

That's why you should never really feel fear of business failure because people just like you more.

0:15.8

It's like way better to fail a couple of times. Like Mark Cuban told me to tie.

0:20.9

You only have to win once. You win once, you're good.

0:30.8

Welcome to the Tai Lopez show. I'm actually doing a special one here just with my brother.

0:38.1

We were chatting late at night. It's time is it Ben?

0:41.6

3.30? 3.30? 3.30? 3.30? 3.30 in the morning. Ben's like,

0:47.7

if people could hear you talking, how you're talking right now, they would like that.

0:51.2

So I'm like, let me just turn my iPhone on and record a podcast episode.

0:56.6

We were talking about, what, what did you like that I was saying, Ben?

1:00.4

Well, it was just a really relatable conversation. You were just sitting down.

1:04.5

We were talking about Donald Trump, YouTube videos, GaryVee, just your theories on why you'd be

1:14.7

more relatable in your life. Yeah, we were talking about self-help and Tony Robbins, GaryVee,

1:22.2

Grant Cardone, motivational speakers, books like chicken soup for the soul.

1:28.5

And one of the things I was saying is that if you look in general, self-help never gets that big.

1:37.3

And I've been watching it for a year and I'm like, the most well-known people in the world,

1:43.8

let's say the Kardashians, the rock, you know, LeBron James, Ronaldo, athletes.

1:50.4

And I think that the reason is, for example, if you take someone like the Kardashians,

1:56.7

if you watch a Kardashian show, it seems stupid to a lot of people because you're watching

2:02.4

the show and it's about hair or what you're going to wear for the day or something like that's,

...

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