It's Thursday, November 17th, and this is Market Foolery.

I'm Chris Helen joining me in studio today from Motley Full Stock Advisor, Jason Moser,

and from Motley Fool Inside Value, Joe Meager.

Gentlemen, happy Thursday. Happy Thursday Thursday we've got Pepsi and Southwest Airlines we are going to start with Pepsi the New York Post is reporting to that some members of Pepsi's Board of Directors are looking into splitting

up the company, splitting it into the Beverage and Snack divisions.

Joe, we've talked about this before. It seems a lot more real now that the board is looking

into it. Is this a good idea? You're a shareholder.

Well, I was a little bit surprised because they just recently came out and said that they weren't

going to be doing that or the CEO did I say but since then Nelson Pelt who's famous

as an activist investor behind Heinz numerous other companies but in the food space Heinz, numerous other companies, but in the food space, Heinz, Wendy's, not surprisingly,

has seen this as a target and he's bought a number of shares.

So right away that puts some pressure on the board to start thinking about making some high-level

strategic changes.

And to be honest, I was surprised.

One, they rejected it.

Two, I had a pretty good talk with a somewhat recent former Pepsi-Exact without getting into names recently

who told me very clearly that they have done everything they can to bring the Frito part of the

business, the food business, closer to the

beverage business over the past several years.

So in terms of merchandising, marketing, buying of inputs, they buy a lot of corn for example the corn related

products so yeah I was a little bit surprised in that sense but then again you

know given the amount of pressure they have because the stock's been woefully underperforming

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