It's Thursday, July 31st. Welcome to Mark of Foolery. I'm Mark Wreath and joining me in studio from Rule

Breakers Simon Ericsson and also from Rule Breakers Dave Meyer, gentlemen we're just breaking all sorts of rules today.

You can't get enough of us.

We're everywhere.

Oh my gosh, my head is going to explode with all the rule breaking.

Earning season is rolling on so we've got a lot to chat about, yelp Twitter and soda stream but we begin with

Invencense and David I wanted to start with Invencense because frankly I know

nothing about this company tell me about the company and why the heck should I care about it?

Well, the company makes motion sensors that go into all sorts of things, but mainly smartphones and

tablets and you should care and others should care because this

company is taking the world by storm.

No.

Yes.

It's about sales, sales, and more sales.

Don't laugh, Simon.

So, the company just reported earnings and beat sales expectations for the quarter.

Then management followed that up with,

hey, we're going to have even more sales

than we thought next quarter.

And then management followed that up with,

hey, we're going to have more yearly sales than we thought going forward.

So what's happening is we're seeing a serious adoption of their products and the tailwind behind them is just massive.

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