It's Thursday, June 30th, and this is Market Fullery.

I'm Chris Hill and joining me in studio today from Motley Fool's stock advisor,

Jason Moser, from Inside Value, Joe Maker, and from Motley Full Hidden Gems, Charlie Travers.

Guys, good to see.

Hey there.

Google's got a new social media endeavor and MySpace has a new owner now that News Corp

has sold it.

Those stories in a moment, but we will begin across the Potomac River

where yesterday the Federal Reserve raised its limit

on how much merchants must pay to banks each time a debit card is swiped. The so-called swipe fee was averaging

around 44 cents per transaction. Last year the Fed proposed a cap at 12 cents and now the Fed

has settled at 21 cents for its cap so

Jason merchants are going to be paying more but it certainly seems like good news

for the credit card companies yeah that's pretty much what I was thinking as well

I mean it looks like it's been a back and forth for a while now.

You know, the fee industry generates around $16 billion in revenue historically.

Now, this is obviously going to be cut significantly.

I never really bought the idea that these were cost savings

that would be passed on to the consumer though. So my thinking here is that ultimately

the merchants are the ones that were going to benefit the most from this in getting a little bit more out of this

transaction.

Who's going to get hurt by this, Charlie?

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