It's Wednesday, May 21st. Welcome to Market Foolery. I'm Chris Hill joining me in studio today for

Motley income investor James Early and for Fool.com, Eric Leaker.

Happy Wednesday, Jen.

Happy Wednesday to you, Chris.

We got a lot of technology companies to talk about Microsoft, Google, Netflix, all in the news, but

let's start with Tiffany.

Shares hitting an all-time high this morning after first quarter

results that were pretty damn impressive James revenue of a billion dollars profit

up 50% and their same store sales kind of across the board were just sort of crushing it.

It is interesting, Chris, you know, Tiffany, which is the number two store for profitability

per square foot in the world. Behind Apple is about double Tiffany's profits.

It's not even close.

But Tiffany is an interesting example.

The stock you thought, or the company you thought was going to dilute its brand

a long time ago by going down market and there everything goes down the

toilet.

But it actually hasn't.

They're actually making higher profit margins on their cheaper, what is it called Atlas?

Whatever the cheaper line is called.

So good for Tiffany, I mean, they really surprised me.

Do you think the people at Coach look at what's happened with Tiffany over the last five years

and regret their decision to go.

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